By: P.J. Santos
Owner of Digital Art Station
www.digitalartstation.com

In an age where “googling” and “being googled” is part of our everyday vocabulary, it’s amazing that there are still businesses that don’t have an online presence and are still asking themselves the question “Do I really need a website?”

Virtually every day a new large company or corporation is announcing their brand new site on the Web, and a lot of smaller companies make their appearance as well. When asked why they want to be on the Web, practically everyone that has taken the initiative and has invested in a website will have the same answer: “It’s a fantastic business tool.”

Availability
Even if your business is small and you’re not planning on selling online, a well-crafted website is essential for any organization. By having a website - customers, potential employees, corporate partners and investors can quickly and easily find out more about your business using the internet. They can get background information about your company, how you can be reached, where you are located, what you have to offer, why your service/product is unique, and what’s new in your company. A website allows them to further investigate their options and see if your company, services or products are the “best fit” for them.With the growing popularity of Google and other search engines, more people rely on internet queries than they rely on the Yellow pages. A potential customer might look online for the product or the service that you offer and a website will put you in the running with others on the internet and give your company more credibility.

Business Image
Your business image is vital to the success of your company. For small and medium-sized businesses, the internet has leveled the playing field when it comes to competing with bigger companies. With a well-designed site, your operation can project the image and professionalism of a much larger organization.

You can use your website to showcase everything you have to offer and placing your website address on everything that comes into contact with the public is a great way to enhance your marketing and your business image.

An online presence shows that your company is forward thinking and up-to-date with the latest business trends. It’s also an effective signal to potential customers that you take things seriously and are concerned with their growing needs.

Convenience
The Internet is available 24 hours a day, 7 days a week, 365 days a year and your website will be conveniently accessible as well. Even when the main office is closed, potential and current customers or investors will be able to visit your website and get the information they need. They can also submit inquiries any time of the day.

For those who are considering getting an online presence, I suggest that you go for it. You have nothing to lose and a lot to gain. A website will give you the opportunity to communicate with potential clients and customers that you may not yet be servicing as well as current customers.

But it’s not enough that you just have a website. You must have a professional-looking site if you want to be taken seriously. Your website may be the first chance you have at making a good impression and if it is not aesthetically pleasing or hard to navigate, you’ll lose potential customers or clients and your chance at making a good first impression will be lost. Designing your own website is not advisable unless you have some experience in web design, otherwise its best to seek the help of a professional web designer.

Digital Art Station, Inc.
Phone: 609.646.6986
Email: info@digitalartstation.com
Web: www.DigitalArtStation.com

CLIENT TESTIMONIALS

"We the staff of the Atlantic City Municipal Utilities Authority felt that the redesign of our website was going to be a major task due to our limited knowledge of web design and the poor condition that our site was in at that time. As a result, we put the redesign off for quite some time. Looking back over our experience while working with Digital Art Station, our concerns proved meaningless. Digital Art Station brought everything that we needed to the table. They offered quality, expertise and knowledge that enabled our experience to be a pleasurable one."

- Linda Bazemore
Atlantic City Municipal Utilities Authority
www.ACMUA.org  

"After 16 years we finally have a new and exciting website designed by Digital Art Station. Thank you for doing a great job!"

- Gary Hill, MBCA Community Relations Officer
Atlantic City Metropolitan Business & Citizens Association
www.ACMetBiz.com

"Wonderful team of web design experts! Quick turnaround time and very professional! We started receiving feedback from customers the first week the website went up. We would recommend Digital Art Station to anyone! Thanks for all your efforts to market our business!"

- Brown and Brown of New Jersey, Inc.
(Formerly Pashley Insurance) Marmora, New Jersey
www.BBMarmora.com


“Customers and other people who come in contact with your business expect to find a reputable business on the Web, so don’t risk your credibility by not being present” – Small Business Magazine

Ready to build a website for your business?

If you’re in need of a web designer that understands how the Internet works and how it can be used to benefit your business, contact Digital Art Station. We do more than just build Websites; we create an Internet presence for our clients.



Princesa “PJ” Santos has been developing websites since 1999. Her expertise is in graphic design, website design and online marketing. She co-owns Digital Art Station, a web design company based in Absecon, New Jersey. Digital Art Station has developed websites for companies such as the Miss America’s Outstanding Teen, Atlantic City Municipal Utilities, Boys and Girls Club of Atlantic City’s Celebration of Champions and Metropolitan Business and Citizens Association among others. For more information about the company, please visit www.DigitalArtStation.com