Advertising In Today’s Economy

Holly Dionne-DiDonato

Holly Dionne-DiDonato ... I grew up in South Jersey (maiden name Jeffries). I’m part of a family of entrepreneurs, which has played a major influence in my life. My family owned Jeffries Swim School in Hamilton Township, and my two brothers, Mike and John, also have their own businesses. I’m happily married to Mike and have one son Michael in college.

Prior to starting my business, “At Your Door Marketing”, I was involved in many activities – doing everything from working as a commercial fisherwoman in New England to living in St. Thomas for ten years, most of the time as a captain on a 60 ft sailboat. � While in St. Thomas I also worked for Marriot, actually The Ritz Carlton as the Director of Resort Activities. I developed and managed programs that incorporated “Family Fun”. My department started as a nominal component then bloomed into a revenue center worth over $1,000,000. I have combined my zeal for life with gut instincts for marketing skills and made the Ritz Carlton and its customers very happy. For the seven years I was employed by Marriott, I opened three hotels and worked in the Virgin Islands, Florida and New Jersey. Being a hard worker and achieving success is a vital part of my belief system.

For Information Call: Holly, 609 457 1319

www.atyourdoormarketing.com

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At Your Door Marketing is independently owned and a uniquely designed business that has kept the consumers both the advertiser and the homeowner as top priority. The business owner is required to watch every penny they spend in advertising and monitor their results. The consumer or homeowner is managing a different pot of money – they have to insure they get the most out of their paychecks – hence couponing! We continue to do our best to help both participants to achieve exemplary results.

Since I am not a franchise owner, I don’t have a book of possible solutions to help me in a slow economy. The book might say: advertise in five different venues, send this direct mail piece, go to this price point, or have this sale. Without a book to refer to I listen to people, ask questions and develop networking/brainstorming groups with people like you who know what’s going on and what makes customers buy or react. Then I take all the information and map a plan of what to try next.

I already have the cost under control, 11 cents a home and am hitting my target, mid to upper income households. What can I do additionally or different? This year I have added Business to Business deliveries for the business whose target is just business owners. We have also recently added private deliveries – your piece alone on the front door or step for in most cases, less than a stamp.

We know how important it is for a business to make the right choices spending their advertising dollars. Not only do we know, we care!

At Your Door Marketing, Inc. is locally owned and operated. We have been doing business for 6 successful years. We deliver advertisements to homeowner’s doors. Our success is because local businesses are achieving great results with this type of marketing; door hanging. We are dedicated to providing and delivering a quality product.