Many businesses have invested in websites to showcase their products and services on the Internet. But simply having a website is not enough. If potential customers or prospective clients cannot find your website in the first 10 to 20 results of a search, using terms or keywords that are applicable to your business and website, then your website is ineffective.
Below you’ll find several basic strategies that you can use to improve your website’s position on search engines.

Relevant Keywords and Meta Tags
Create lists of keyword phrases that you think prospective clients and customers will use to search for your business. Make sure that these keywords are published on your web pages and are included on your web pages’ meta tags. Meta tags are codes in your website that search engines use to index a page so that someone searching for the kind of information the page contains will be able to find it.
• Make sure that meta tags are present in your web pages.
• Every page on your site should have a title tag that reflects the content specific to that page.
• Use keywords in headings and in the body of the page.

Get Other Sites to Link Back to Your Website
All major search engines use incoming links as a way to measure a site’s popularity. The more sites you have that link back to you, the higher your site will appear in search results. Ask organizations that you’re a member of, marketing partners and clients to link to your site using descriptive text links. Submit your sites to online directories such as Yahoo Directory and DMOz.org.

Provide New Content
Update the information on your site on a regular basis. Search engines will give preference to sites that offer new content over time. One way to always provide new content is by creating a blog relevant to your business or by putting up a news section announcing the different changes in the company.

Search Engine Advertising – Google Adwords and Yahoo Search Marketing
It takes a while for a new website to get listed but one way to get your site visible on search engine results right away is to use Pay Per Click (ppc) advertising. I recommend using Google Adwords and Yahoo Search Marketing since they are the top two search engines that people go to. Pay per click advertising means that you only pay for the clicks you receive. You set the budget that you want to pay per day and you choose how much you are willing to pay for each click in sites you have chosen to display your ads on. When someone uses the relevant keywords to search your site, your website description will show up prominently above or on the side of the search engine results as Sponsored link” or “sponsored ads”. It is the most cost-effective way to make sure that your site is listed in a search engine within a few days but it requires research, keyword creativity, testing and monitoring. If you need help in setting up your Pay Per Click campaign, you can contact Digital Art Station at info@digitalartstation.com.

Getting your site visible on search engine results involves a lot of work, the strategies I have listed above are a good place to start. If you don’t have time but would like to have your website up on search results, you might want to consider Search Engine Optimization (SEO) services by trusted companies. Many SEOs and other agencies and consultants provide useful services for website owners, from writing copy to giving advice on site architecture and helping to find relevant directories and useful keywords for pay per click advertising.