
Written By: Chet Reynolds
As I was getting my certification for the Marcia Keratin Treatment I thought about all of my clients who would love to have silky smooth hair instead of the frizzy hard to handle hair they were born with.
My client Christine immediately came to mind – she loves her hair smooth, but to attain the look requires her to spend nearly an hour and a half of blow-drying and using the flat iron. Of course, after all that hard work it will only last in perfect weather. One month ago I gave Christine a Keratin Treatment and she has never been so thrilled!
When Christine was in the Salon at Bally’s on Saturday, I asked her what she liked most about the treatment. This is what she said . . .
“My hair looks perfect every day – all day; now I only need 20 minutes to style my hair without the hard work; even after bike riding on the boardwalk my hair still looks great; I wash and style my hair less often and just occasionally use the flat iron; and I feel so free of worrying about the dreaded frizzy hair!!”


Denise Rounds is the owner of the very successful Bellezza Salons of Atlantic City. Denise acquired ownership of Bellezza at The Hilton in 1994, and has since expanded her brand to include salons at Bally’s and Caesars casinos, which in all employ over 30 people. Denise and her husband of 27 years, Bil, reside in Atlantic City. Denise has long been committed to raising money to help fund breast cancer patients in need in our area. That need inspired her to found the Shirley Mae Breast Cancer Run, which over the past six years has raised nearly one million dollars. Denise has been honored as a recipient of the Spirit of Noel 2001, Chelsea Neighborhood Association Community 2006, and Spirit of Women 2007 awards.